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June 16th, 2010 admin

Crossover Gray

Ford Edge Goes Sporty at Chicago Auto Show

Ford Motor Co. intends to put personalization a topmost priority. As such, it will be giving customers a say in what they want on their vehicles. At the Chicago Auto Show, the Dearborn-based automaker launched its very first factory-customized model – the Edge Sport.

The launch of the Edge Sport aims to appeal to the escalating personalization trend in the auto industry. The vehicle enhances the already outstanding sales record in the automaker’s crossover sport utility segment in the previous year.

Aside from keeping up with customers’ personalization needs, the new trim is also aimed at industry shows such as the Specialty Equipment Market Association Show in Las Vegas.

The turbocharged Sport trim features 22-inch polished aluminum wheels, the first size on a crossover, or 20-inch premium painted wheels with Sport-branded black center hubs. To complete the rugged and aggressive appearance of the vehicle, engineers at Ford give it low-profile tires.

What’s more, the vehicle’s design and features like VistaRoof™ and SYNC helped make Ford Edge the best-selling crossover in the nation.

According to the automaker, the eight-piece Edge Sport body kit includes a unique front air dam, side skirts, lower door caps and a rear skirt, all finished in body color, instead of the dark lower on other Edge models. Additionally, the front air dam features and integrated fog lamps.

The Dearborn automaker also offered perky details such as the custom Sport badging, “foundry gray”, smoked headlamp and tail lamp lenses, and polished dual exhaust tips emerging from openings in the rear skirt.

“While custom-made to appeal to customers, Edge Sport is smart business,” said Mark Fields, president for The Americas. “The aftermarket industry has grown to a $40 billion annual business, and crossovers are the fastest-growing vehicle segment in the U.S. We want customers who crave something special to know that Ford can ‘customize’ their Edge – right at the factory.”

The Sport trim, which joins the SE, SEL and Limited models in the Edge range, makes it the very first vehicle in the crossover segment to offer customization.

Edge Sport will be available in Sport Blue, Brilliant Silver, Ebony and Redfire. Inside, dark gray leather seats feature unique suede-feel patterned inserts in a combination of light and dark gray, with contrasting stitching for premium appeal. The vehicle is scheduled to roll out into dealerships this fall.

Furthermore, Ford Canada was earlier quoted as saying that a hybrid version of the Edge will be introduced for the model year 2010. The said version will feature a new hybrid system mated to a V6 engine.

Truly, the Edge Sport is a solid proof that the automaker’s vehicles are evolving with time; they are far from the likes of Ford Bronco and other previous models.

About the Author

Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.

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